Making a unique identity among 28 million eCommerce stores is not an easy task. You must track your business performance regularly and review the strategies based on that. Initially, measure your goal considering KPIs like online conversion rate, events, click-through rates, sessions, page views, and others. It helps you determine which of your products people are loving most and which products aren’t working well.
For doing that, you need to set up Google Analytics eCommerce tracking for your website. So you can easily identify your traffic sources, which pages and products customers engage with, and ultimately what drives conversions on your website.
However, finding and leveraging Google Analytics eCommerce tracking data could be incredible for you if you don’t know how to use it properly. To assist you in this journey, today, we are going to show you how you can track Google analytics eCommerce data and use it for getting more sales.
Before that let’s discuss a bit more about Google Analytics eCommerce tracking- which data we need to track and the benefits of tracking.
Why Google Analytics eCommerce Tracking Is Essential
eCommerce Tracking is a feature of Google Analytics that tracks shopping activity on your website. You can use it to track and analyze transaction data, revenue, products you’ve sold, and more.
The ability to track where your customers come from, what parts of your website they interact with, and what they do before and after a purchase is a piece of critical information. Because these data can be used to improve the user experience and drive more revenue.
eCommerce data in Google Analytics will give you specific insights into:
- Products with a high or low number of sales
- What are the best products viewed by the customers
- The average revenue per transaction
- Your online store’s conversion rate
- Changes and trends in transactions and revenue over time