Google Ads

Are you thinking of some buzzwords like PPC (pay per click), paid marketing, Google Ads, CPC, and bids? If not, no worries, I will clear you about that. Google Ads is a paid marketing service provided by Google. Ecommerce businesses and many others use this platform to advertise their product and services on Google search result pages, gmails, YouTube, and other websites participating in Google Ads program.

When people see Ads (impressions) and click to land on a particular product or service page, advertisers pay for each click (cost per click) for getting visits to their website in such a way. The whole Google Ads seem to work like an auction where advertisers compete for the top positions of their Ads. You will get helping top result.

Why Google Ads?

  • Promote your business outside of Google search like other Google products, partner websites, and display networks as well.
  • Twist advertisements anytime to reach a specific group of people or promote a product or service.
  • Immediately after creating an advertising campaign, you start getting targeted traffic in a minimum time slot.
  • Target multiple keywords at a time with a good quality score.
  • You can position your Ads on the top faster using certain conditions and it’s easy.
  • No minimum spending limit for Ads, choose and edit your budget anytime you want.
  • You can edit keywords, Ads, Ad Groups, budget anytime, and view the changes within minutes.
  • Easy to calculate ROI and can change your budget accordingly.

Google Ads Services include:

  • Keyword research and selection
  • Competitive research
  • Text and image Ads creation
  • Ideas to optimize landing pages
  • PPC cost management
  • PPC Monitoring
  • Ad campaign modification and improvements
  • Conversion tracking
  • Retargeting
  • Monthly Google Data Studio report

About the Author

Md Masud Monsur

Digital Marketing Consultant. Expert on SEO, Social Media, Email Marketing, Affiliate Marketing, PPC Ads & Brand Promoting