Client: MH Tint Studio
Industry: Automotive Services – Window Tinting
Engagement Duration: 6 Months
Channels Used: Google Search, Performance Max, Display, YouTube
Primary Goal: Generate more high-quality local leads and increase booked appointments
Background
MH Tint Studio offers premium automotive window tinting services in a competitive local market. They had strong service quality but lacked the online exposure needed to generate consistent customer traffic. The goal was to build a full-funnel digital advertising strategy that could bring in new leads, build brand awareness, and ultimately increase bookings.
Challenges
- Low online visibility despite strong offline reputation
- Limited digital marketing experience in-house
- Competition from both large franchises and local tint shops
- Need to maximize results within a modest ad budget
Strategy Overview
I developed a multi-channel Google Ads strategy that targeted users throughout the buyer journey—from awareness to conversion—using a combination of Search, Performance Max, Display, and YouTube campaigns.
Campaign Execution
🔍 Search Campaigns – Capturing High-Intent Leads
- Conducted keyword research targeting terms like “window tinting near me”, “ceramic tint [city]”, and service-specific queries.
- Created tightly themed ad groups with ad copy tailored to different service offerings.
- Used ad extensions (site links, callouts, location) to improve CTR and provide more engagement options.
⚡ Performance Max (PMax) – Driving Conversions Across All Channels
- Leveraged Google’s AI to optimize across Search, Display, YouTube, and Discover.
- Uploaded creative assets, structured conversion tracking, and segmented audiences by location and interest.
- Allowed the system to allocate budget toward the highest-performing channels based on real-time performance data.
🖼️ Display Campaigns – Retargeting & Brand Visibility
- Built custom audiences from website visitors and video viewers to retarget users across the web.
- Used visually appealing display creatives with strong calls-to-action to reinforce brand presence and encourage return visits.
- Focused placements on auto-related websites and local news/blogs.
📹 YouTube Ads – Driving Awareness and Local Engagement
- Produced short-form video ads showcasing services, customer testimonials, and before-after tinting examples.
- Targeted in-market and affinity audiences (e.g., car owners, auto enthusiasts) in the client’s service area.
- Leveraged skippable in-stream ads to build brand recall cost-effectively.
Optimization & Reporting
- Set up conversion tracking for phone calls, form submissions, and bookings.
- Ran weekly optimizations: bid adjustments, negative keyword refinements, creative refreshes.
- Provided detailed monthly performance reports with insights and recommendations.
Results (After 6 Months)
📈 3x Increase in Monthly Leads
💸 40% Lower Cost-Per-Lead Compared to Initial Benchmarks
👀 Over 100K Impressions on YouTube Ads
🔁 High Retargeting Engagement from Display Campaigns
📅 Consistent Booking Schedule, Often at Capacity
Client Testimonial
“We had no idea digital ads could bring in this much business. Our phones don’t stop ringing. This strategy really took our tint shop to the next level.”
– MH Tint Studio
Conclusion
By building a full-funnel Google Ads strategy that combined Search, Performance Max, Display, and YouTube, MH Tint Studio was able to scale its lead generation, establish a strong local digital presence, and turn online clicks into real-world bookings. This case shows how even small businesses can achieve big results with the right strategy and execution.
